5 Best SaaS Affiliate Programs to Promote in 2023.
Affiliate marketing is hotter than ever, seriously! This whole scene is worth a whopping $12 billion, and guess what? It's expanding right now as we chat. If you're reading this, you already know that affiliate marketing is one of those super trendy ways to make moolah on the internet. And trust me, it's got way more perks than your regular old-school biz:
Zero need to deal with customers or juggle products. The profits? Yep, they're practically up for grabs!
Oh, and companies are totally in on the game too. More than 80% of brands are hopping on the affiliate marketing train, even the cool Software as a Service (SaaS) squads.
So, check it—I've got some marketing wisdom from the trenches as a seasoned pro dealing with fresh-out-the-oven SaaS startups. I've seen firsthand how killer affiliate programs and tag-teaming with publishers can make both sides grow like crazy.
This ride's gonna be epic 'cause I'm laying out the whole deal right here. Get ready to soak up knowledge on:
Before I drop my top SaaS affiliate program picks, let's chew over some genius tips for rocking this SaaS affiliate gig.
Ninja Tips for Slaying SaaS Affiliate Sales:
Here's the secret sauce: Ditch the usual reviews and go bananas for tutorials. SaaS reviews are like climbing Everest, but tutorials? Bingo! And trust me, SaaS brands' Help Centers are treasure troves of keywords that are a breeze to target. Like, check this out from ConvertKit:
Nailing High-Intent Keywords: ConvertKit's ranking for "convertkit email templates," right? Perfect playground for an article on selling templates or a tutorial to jazz up a ConvertKit template. When folks are this close to buying, you strike gold.
Ride the brand's fame wave and solve issues your audience has with the product they're already eyeing.
Now, with that masterpiece in mind, let's dive into the goodies.
Tips for promoting SaaS affiliate productsOur top tip for become a successful SaaS affiliate is honing in on tutorials as your affiliate content format of choice. While review content is great, ranking for reviews can be difficult for SaaS products with some of the best commissions in the industry.
On the other hand, you can scour the SaaS product's Help Center and find tons of keywords they're ranking for with next to zero effort. Here's an example from ConvertKit:
Right now ConvertKit is ranking for "convertkit email templates". This keyword could be the perfect place to write an article either offering paid templates, or doing a tutorial on how to customize a ConvertKit template. If people searching for this term are at the pre-buying phase of their consumer journey, it's a term worth targeting.
Play off the company's existing brand recognition, and focus on content that helps people solve a problem with the product they're already looking to try.
And with that, onto the list.
SaaS Affiliate ProgramsThese affiliate programs fall into a couple main categories: email marketing, course platforms, SEO tools, CRM and sales tools, and general marketing affiliate programs.
You'll be most able to promote these products if your audience is other businesses, entrepreneurs, creators, or even if you run an agency that helps your clients set up and use these products.
Here are the best SaaS affiliate programs based on my experience as a SaaS growth expert:
Zero need to deal with customers or juggle products. The profits? Yep, they're practically up for grabs!
Oh, and companies are totally in on the game too. More than 80% of brands are hopping on the affiliate marketing train, even the cool Software as a Service (SaaS) squads.
So, check it—I've got some marketing wisdom from the trenches as a seasoned pro dealing with fresh-out-the-oven SaaS startups. I've seen firsthand how killer affiliate programs and tag-teaming with publishers can make both sides grow like crazy.
This ride's gonna be epic 'cause I'm laying out the whole deal right here. Get ready to soak up knowledge on:
- Why you'd totally want to rep SaaS companies as their affiliate
- Tricks to turn your crew into die-hard SaaS subscribers
- The juiciest SaaS affiliate programs you should be shouting about
- Sweet Commissions: We're talking 10-30% in most cases. SaaS goodies usually cost less, so the commissions are fat, and their profit margins? Off the charts.
- Tons of Goodies: Forget fretting about stock. Since there's no physical junk to deal with, you've got an endless buffet of products to flaunt.
- Cash Keeps Flowing: Hello, recurring commissions! You score every single month as long as your peeps stick around with the company. SaaS's secret sauce? It's the recurring cash rain.
- Keyword Wonderland: SaaS serves up a buffet of comparison keywords. Think "Better than ConvertKit" or "Showdown: ConvertKit vs. Flodesk." Mix and match galore.
- Sticky Goods: Some products need a PhD to set up. Once they're in, the effort to ditch and switch? Crazy high. So, your recurring cash is safer than Fort Knox.
- No Need to Be a Customer: You can hawk stuff without using it yourself. But hold tight, I'll show you how being a user can crank up your sales game and keep those sweet recurring checks rolling.
Before I drop my top SaaS affiliate program picks, let's chew over some genius tips for rocking this SaaS affiliate gig.
Ninja Tips for Slaying SaaS Affiliate Sales:
Here's the secret sauce: Ditch the usual reviews and go bananas for tutorials. SaaS reviews are like climbing Everest, but tutorials? Bingo! And trust me, SaaS brands' Help Centers are treasure troves of keywords that are a breeze to target. Like, check this out from ConvertKit:
Nailing High-Intent Keywords: ConvertKit's ranking for "convertkit email templates," right? Perfect playground for an article on selling templates or a tutorial to jazz up a ConvertKit template. When folks are this close to buying, you strike gold.
Ride the brand's fame wave and solve issues your audience has with the product they're already eyeing.
Now, with that masterpiece in mind, let's dive into the goodies.
Tips for promoting SaaS affiliate productsOur top tip for become a successful SaaS affiliate is honing in on tutorials as your affiliate content format of choice. While review content is great, ranking for reviews can be difficult for SaaS products with some of the best commissions in the industry.
On the other hand, you can scour the SaaS product's Help Center and find tons of keywords they're ranking for with next to zero effort. Here's an example from ConvertKit:
Right now ConvertKit is ranking for "convertkit email templates". This keyword could be the perfect place to write an article either offering paid templates, or doing a tutorial on how to customize a ConvertKit template. If people searching for this term are at the pre-buying phase of their consumer journey, it's a term worth targeting.
Play off the company's existing brand recognition, and focus on content that helps people solve a problem with the product they're already looking to try.
And with that, onto the list.
SaaS Affiliate ProgramsThese affiliate programs fall into a couple main categories: email marketing, course platforms, SEO tools, CRM and sales tools, and general marketing affiliate programs.
You'll be most able to promote these products if your audience is other businesses, entrepreneurs, creators, or even if you run an agency that helps your clients set up and use these products.
Here are the best SaaS affiliate programs based on my experience as a SaaS growth expert:
- Affilimate affiliate program
- Webflow affiliate program
- FreshBooks affiliate program
- Pipedrive affiliate program
- ConvertKit affiliate program
- Close affiliate program
- Podia affiliate program
- Shopify affiliate program
- Elementor affiliate program
- Reply.io affiliate program